We assess products
Are you sure that your product is being used correctly by your customers?
Evaluate your projectIdentify opportunities for improvement in your products.
The idea becomes a reality; it’s now tangible in a physical or digital product, and your market could see it in action. You can confirm whether it effectively addresses their needs, meets their expectations, and receive suggestions for improvement. You can also quantify the intention to keep using the product.
We evaluate physical or digital products with real users on real devices. Take your product (app/web/other) to the next level, discover how your potential users interact with it, use it, and what they think of it.
How do we evaluate?
- 01
Purpose
We define the objectives, hypotheses, target audience, and user journey necessary to establish the appropriate process and evaluation methodologies.
- 02
Call
We call upon real users in our Nomo community using the defined parameters.
- 03
Profiling
Using PARUMA DNA®, we profile the users called upon in the community who meet the defined parameters in the purpose.
- 04
Strategy
We design the strategy for the evaluation and use PARUMA DISCOVER® to define the measurement, evaluation, and analysis tools.
- 05
Challenges launch
We launch the various challenges defined in the strategy to the pre-profiled Nomo community.
- 06
Data
We collect and consolidate information to analyze behaviors, generate, and deliver quantitative and qualitative results.
Results as a tool for the future of your product.
We deliver high-quality results that enable companies to make data-driven decisions. With PARUMA CONCRETUS® you receive:
Online quantitative reports
Data from your project evaluation.
Detailed captured feedback
Real-user comments during the experience.
Qualitative report at the end
Evaluation findings and considerations.
Error or Consideration Report
Relevant situations identified during the experience.
A/B testing
Comparison of project alternatives.
We connect different perspectives to identify new ways of creating.
Evaluate other stages of your project
Discover insights that will help you improve your projects at any stage of their lifecycle.
We evaluate your idea
Let’s validate that hypothesis, idea, or concept that you already have with real users.
Learn about the service
We assess prototypes
If you already have a prototype, let’s evaluate it with real users, so you can continue to have confidence in the path you’ve taken.
Learn about the service
We assess physical and digital channels
Would you like to evaluate if your service is being delivered in the right way? This service is for you.
Learn about the serviceSuccess stories
Discover success stories of PARUMA CONCRETUS®.
UX transforms companies
UX, or User Experience, aims to solve real people’s problems and help them achieve their goals in a simple and obstacle-free manner.
Read moreAdvantages and Disadvantages of A/B Testing
A/B testing serves as a methodology to compare two versions of an ad, a web page, or an app against each other to see which one works better.
Read moreThe impact of UX on your business
Did you know that people who download an app and find it difficult to use quickly look for an alternative, and on average, only 20% of those people give it a second chance?
Read moreFrequently asked questions
Clear your doubts about our processes, services, and deliverables.
Start improving your projects
Tell us what you want to evaluate and we will get back to you with an experiment proposal.