Paruma Concretus

We assess products

Are you sure that your product is being used correctly by your customers?

Identify opportunities for improvement in your prototypes.

The idea becomes a reality; it’s now tangible in a physical or digital product, and your market could see it in action. You can confirm whether it effectively addresses their needs, meets their expectations, and receive suggestions for improvement. You can also quantify the intention to keep using the product.

We evaluate physical or digital products with real users on real devices.

Start improving your projects

Take your product (app/web/other) to the next level, discover how your potential users interact with them, use them, and what they think of them.

How do we evaluate your prototypes?

1. Purpose

We define the objectives, hypotheses, target audience, and user journey necessary to establish the appropriate process and evaluation methodologies.

2. Call

We call upon real users in our Crowdters community using the defined parameters.

3. Profiling

Using PARUMA DNA®, we profile the users called upon in the community who meet the defined parameters in the purpose.

4. Strategy

We design the strategy for the evaluation and use PARUMA DISCOVER® to define the measurement, evaluation, and analysis tools.

5. Challenges Launch

We launch the various challenges defined in the strategy to the pre-profiled Crowdters community.

6. Data

We collect and consolidate information to analyze behaviors, generate, and deliver quantitative and qualitative results.

Evaluate other stages of your project

Discover insights that will help you improve your projects at any stage of their lifecycle.

Evaluate Ideas and Concepts

Evaluate Physical or Digital Prototypes

Evaluate Physical or Digital Channels

Results as a tool for the future of your product.

We deliver high-quality results that enable companies to make data-driven decisions. With PARUMA CONCRETUS®, you receive

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Data-driven decisions.

We connect different perspectives to identify new ways of creating.

Success Story

Discover success stories of PARUMA CONCRETUS®

Validation of minor IDs – Daviplata

Paruma’s work involved gathering parents or guardians of minors aged 14 to 17 interested in opening Daviplata accounts for their children. The research was conducted in multiple phases, from beta testing to the production of the application.

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Advance Salary- Daviplata

Daviplata partnered with Paruma to assess users’ perception of “Advance Salary.” The research aimed to understand their knowledge and understanding of this service, as well as their motivations and barriers.

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Accessibility – Bancolombia

To address these concerns, they partnered with Paruma, who, along with their team and collaborators like Whee Education, recruited Bancolombia customers with total or partial visual disabilities, as well as individuals with motor disabilities.

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Start improving your projects

Email

hola@paruma.com.co

WhatsApp

+573104287576

Frequently Asked Questions

Clear your doubts about our processes, services, and deliverables.

A Crowdter is someone willing to help others improve their Product/Service; they are the new generation of business evaluators focused on “User Mode” and “Tester Mode.”

Crowdters are a new population with different capabilities who make their profiles and their own digital devices (cellphones, smartwatches, tablets, laptops, and more) available for evaluations to explore the challenges launched by Paruma.

Once you register to become part of our community, you will receive challenges assigned by Paruma, and you can start helping industries recognize the emotions of their market before or during their decision to enter the market.

At Paruma, we gather an active community of Crowdters with diverse talents who assist businesses in quickly connecting with their end customers through their Product/Service, thereby providing the best experience for our clients’ end users when interacting with their Product/Service.

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