Question 1

What is a Nomer?

Accepted Answer

A Nomer is someone willing to help others improve their Product/Service; they are the new generation of business evaluators focused on «User Mode» and «Tester Mode». Nomers are a new population with different capabilities who make their profiles and their own digital devices (cellphones, smartwatches, tablets, laptops, and more) available for evaluations to explore the challenges launched by Paruma.

Question 2

How does the community work?

Accepted Answer

Once you register to become part of our community, you will receive challenges assigned by Paruma, and you can start helping industries recognize the emotions of their market before or during their decision to enter the market. At Paruma, we gather an active Nomo community of Nomers with diverse talents who assist businesses in quickly connecting with their end customers through their Product/Service, thereby providing the best experience for our clients’ end users when interacting with their Product/Service.

Question 3

How can I view the results?

Accepted Answer

As part of our deliverables, and depending on the service you have chosen, we gather and organize the information to analyze behaviors and generate and provide both quantitative and qualitative results.

Question 4

How long does a product evaluation take?

Accepted Answer

The timeframe for each project depends on the selected service, but in general, we complete each evaluation within a range of one week to a maximum of four weeks.

Question 5

Is my product being understood by my users?

Accepted Answer

With our services, our clients can explore the perceptions of their target audience through the opinions shared by the community. Additionally, you can receive feedback on errors or considerations that the public deems important to ensure that users can fulfill the product or service’s purpose.

Question 6

Is the message I’m conveying through my posts aligned with my intentions?

Accepted Answer

Through our rapid and continuous experimentation, you can verify within hours whether the target audience is associating the brand attributes they have formulated as expectations in digital interactions.

Question 7

Is it possible to quickly understand the perception of my target audience before mass-producing our product or service?

Accepted Answer

With our services, experimentation is fast and in-depth, allowing you to uncover the emotions experienced by the Nomo community, in addition to assessing brand recognition.

Question 8

Has the service or product we’re launching in the next few days been adequately evaluated and verified?

Accepted Answer

With our Paruma Concretus® service, you can assess what your customers think and feel, whether the product or service fulfills its functionality, and if it meets your customers’ needs according to the business objective.

Question 9

Have operational errors in my product been corrected?

Accepted Answer

Using our Paruma Concretus® service, we can detect errors through exploration, by presenting challenges to our community, and identifying malfunctions or new suggestions from real users.

Question 10

Can I test both low and high-fidelity prototypes?

Accepted Answer

With our Paruma Challenger® service, you can determine if the prototypes will be easily understood and if the design aligns with the goal of facilitating the customer’s journey to meet their needs.

Question 11

I have a new business idea; can I find out if it’s attractive to the market?

Accepted Answer

With our Paruma Napkin® service, you can discover if the hypotheses, ideas, or concepts you have are valid for your market.

Surveys

We delve deeper with your users for you

How do we launch your study?

Purpose

Call

Profiling

Challenges launch

Data

Results as a tool for the future of your company.

Online quantitative reports

Detailed captured feedback

Qualitative report at the end

Heatmaps

Evaluate other stages of your project

Success stories

Testing Digital Channels: A Collaboration Between Paruma and a Telecommunications Multinational

Validation of minor IDs: Daviplata

Day by Day: Bancolombia

Frequently asked questions

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