Age 58Mid-range AndroidBarranquillaWorn identity document
We evaluate with real usersyour ideas, your prototypes, your products, your channels and your surveys
A real consumer laboratoryWe experiment and research digital ecosystems with users.
- +5
- countries
- +2,500
- Nomers in each country
- +65
- profiling criteria
- Since 2016
- experience
They connect with knowledge
Some of our clients who use our services to better connect with their users.
We assess your projects with real users
Evaluating your projects at any stage of their lifecycle allows you to gain insights that enhance the quality and impact of your digital ecosystems and products.
PARUMADNA®
We profile real users and interest groups
PARUMADISCOVER®
We connect the different perspectives
Paruma DNA, a world of insights at your service.
We profile real users from our Nomo community using over 65 demographic criteria tailored to your project's needs, to assess accurately and gather valuable insights.
- +2,500
- in each country
- +5,000
- digital devices
Nomo, the heart of your insights
A Nomer is someone willing to help others improve their product or service. Nomers make their profiles and their own digital devices (cellphones, smartwatches, tablets and computers) available for evaluations to explore the challenges launched by Paruma in user mode and tester mode.
How do we evaluate?
- 01
Purpose
We define the objectives, hypotheses, target audience, and user journey necessary to establish the appropriate process and evaluation methodologies.
- 02
Call
We call upon real users in our Nomo community using the defined parameters.
- 03
Profiling
Using PARUMA DNA®, we profile the users called upon in the community who meet the defined parameters in the purpose.
- 04
Strategy
We design the strategy for the evaluation and use PARUMA DISCOVER® to define the measurement, evaluation, and analysis tools.
- 05
Challenges launch
We launch the various challenges defined in the strategy to the pre-profiled Nomo community.
- 06
Data
We collect and consolidate information to analyze behaviors, generate, and deliver quantitative and qualitative results.
Results and data that enhance your projects.
We use analytics tools to provide you with relevant information about the assessment of your projects by potential customers.
Online quantitative reports
ExampleParticipants120
Average success76%
Satisfaction4,2 / 5
Data-driven decisions.
Success story
Inspiring companies and communities to explore.
Improvements in the app from 70% to 90%.
A leading financial institution in Colombia improved their customers' transaction experience by implementing AI identity validation models. With Paruma's help, they experimented with real users, increased the validation process's effectiveness from 70% to 90%, positively impacting the brand's reputation and accelerating the go-to-market strategy.
Before70%effectiveness
Three different profiles, one shared result.
Illustrative profiles.
More success stories from the laboratory
Start improving your projects
Tell us what you want to evaluate and we will get back to you with an experiment proposal.
Connect with knowledge.
Discover success stories, updates, news, and more.
