A real consumer
We experiment and research digital ecosystems with users.
We assess your projects with real users
Evaluating your projects at any stage of their lifecycle allows you to gain insights that enhance the quality and impact of your digital ecosystems and products.
Evaluate Ideas and Concepts
Evaluate Physical or Digital Prototypes
Evaluate Physical or Digital Products
Evaluate Physical or Digital Channels
Paruma DNA, a world of insights at your service.
We profile real users from our Crowdters community using over 65 demographic criteria tailored to your project’s needs, to assess accurately and gather valuable insights.
Results and data that enhance your projects.
We use analytics tools to provide you with relevant information about the assessment of your projects by potential customers.
What we assess
They connect with knowledge
Some of our clients who use our services to better connect with their users.
Inspiring companies and communities to explore.
A leading financial institution in Colombia improved their customers’ transaction experience by implementing AI identity validation models.
With Paruma’s help, they experimented with real users, increased the validation process’s effectiveness from 70% to 90%, positively impacting the brand’s reputation and accelerating the go-to-market strategy.
Start improving your projects
Connect with knowledge. Discover success stories, updates, news, and more.
- Success Story
Paruma's work involved gathering parents or guardians of minors aged 14 to 17 interested in opening Daviplata accounts for their children. The research was conducted in multiple phases, from beta testing to the production of the application.
The Paruma process involved the recruitment of individuals selected according to profiles provided by Bancolombia in two distinct scenarios.
Paruma selected more than 150 participants with diverse profiles, considering devices, ages, races, identification document status, among other factors.