Paruma Holmes

We assess physical and digital channels

Would you like to evaluate if your service is being delivered in the right way? This service is for you.

Identify opportunities for improvement in your physical and digital channels.

If you have questions about what your customers think and feel, if you want to understand the details of relevant situations, or if you want to validate that the service promise you offer is being fulfilled. 

We evaluate physical or digital channels with real users on real devices.

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paruma homes
Paruma HOLMEs

Take your channels (Digital or physical) to the next level, discover how your potential users interact with them, use them, and what they think of them.

How do we evaluate your prototypes?

1. Purpose

We define the objectives, hypotheses, target audience, and user journey necessary to establish the appropriate process and evaluation methodologies.

2. Call

We call upon real users in our Crowdters community using the defined parameters.

3. Profiling

Using PARUMA DNA®, we profile the users called upon in the community who meet the defined parameters in the purpose.

4. Strategy

We design the strategy for the evaluation and use PARUMA DISCOVER® to define the measurement, evaluation, and analysis tools.

5. Challenges Launch

We launch the various challenges defined in the strategy to the pre-profiled Crowdters community.

6. Data

We collect and consolidate information to analyze behaviors, generate, and deliver quantitative and qualitative results.

Evaluate other stages of your project

Discover insights that will help you improve your projects at any stage of their lifecycle.


Evaluate Ideas and Concepts


Evaluate Physical or Digital Prototypes


Evaluate Physical or Digital Products

Results as a tool for the future of your channels.

We deliver high-quality results that enable companies to make data-driven decisions. With PARUMA HOLMES®, you receive:

paruma homes
Data-driven decisions.

Connecting the desires of businesses with the needs of users.

Success Story

Discover success stories of PARUMA HOLMES®

Validación de ID menores

Validation of minor IDs – Daviplata

Paruma’s work involved gathering parents or guardians of minors aged 14 to 17 interested in opening Daviplata accounts for their children. The research was conducted in multiple phases, from beta testing to the production of the application.


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Frequently Asked Questions

Clear your doubts about our processes, services, and deliverables.

A Crowdter is someone willing to help others improve their Product/Service; they are the new generation of business evaluators focused on “User Mode” and “Tester Mode.”

Crowdters are a new population with different capabilities who make their profiles and their own digital devices (cellphones, smartwatches, tablets, laptops, and more) available for evaluations to explore the challenges launched by Paruma.

Once you register to become part of our community, you will receive challenges assigned by Paruma, and you can start helping industries recognize the emotions of their market before or during their decision to enter the market.

At Paruma, we gather an active community of Crowdters with diverse talents who assist businesses in quickly connecting with their end customers through their Product/Service, thereby providing the best experience for our clients’ end users when interacting with their Product/Service.

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