We assess physical and digital channels
Would you like to evaluate if your service is being delivered in the right way? This service is for you.
Evaluate your projectIdentify opportunities for improvement in your physical and digital channels.
If you have questions about what your customers think and feel, if you want to understand the details of relevant situations, or if you want to validate that the service promise you offer is being fulfilled.
We evaluate physical or digital channels with real users on real devices. Take your channels (digital or physical) to the next level, discover how your potential users interact with them, use them, and what they think of them.
How do we evaluate?
- 01
Purpose
We define the objectives, hypotheses, target audience, and user journey necessary to establish the appropriate process and evaluation methodologies.
- 02
Call
We call upon real users in our Nomo community using the defined parameters.
- 03
Profiling
Using PARUMA DNA®, we profile the users called upon in the community who meet the defined parameters in the purpose.
- 04
Strategy
We design the strategy for the evaluation and use PARUMA DISCOVER® to define the measurement, evaluation, and analysis tools.
- 05
Challenges launch
We launch the various challenges defined in the strategy to the pre-profiled Nomo community.
- 06
Data
We collect and consolidate information to analyze behaviors, generate, and deliver quantitative and qualitative results.
Results as a tool for the future of your channels.
We deliver high-quality results that enable companies to make data-driven decisions. With PARUMA HOLMES® you receive:
Online quantitative reports
Data from your project evaluation.
Detailed captured feedback
Real-user comments during the experience.
Qualitative report at the end
Extra depending on the project.
Error or Consideration Report
Relevant situations identified during the experience.
Connecting the desires of businesses with the needs of users.
Evaluate other stages of your project
Discover insights that will help you improve your projects at any stage of their lifecycle.
We evaluate your idea
Let’s validate that hypothesis, idea, or concept that you already have with real users.
Learn about the service
We assess prototypes
If you already have a prototype, let’s evaluate it with real users, so you can continue to have confidence in the path you’ve taken.
Learn about the service
We assess products
Are you sure that your product is being used correctly by your customers?
Learn about the serviceSuccess stories
Discover success stories of PARUMA HOLMES®.
Testing Digital Channels: A Collaboration Between Paruma and a Telecommunications Multinational
Discover how Paruma has supported telecom companies by testing digital channels.
Read moreValidation of minor IDs: Daviplata
Paruma’s work involved gathering parents or guardians of minors aged 14 to 17 interested in opening Daviplata accounts for their children. The research was conducted in multiple phases, from beta testing to the production of the application.
Read moreDay by Day: Bancolombia
The Paruma process involved the recruitment of individuals selected according to profiles provided by Bancolombia in two distinct scenarios.
Read moreFrequently asked questions
Clear your doubts about our processes, services, and deliverables.
Start improving your projects
Tell us what you want to evaluate and we will get back to you with an experiment proposal.