Paruma DNA

We find your target audience

Do you have everything ready and want to accelerate your research? We find available users to provide feedback.

We find the users you need to evaluate your product.

You have your own research teams and measurement instruments, but you need help finding real users who are willing to provide genuine feedback after experiencing something you’ve designed. 

We profile real users and interest groups.

Start improving your projects

Take your product (app/web/other) to the next level, we find available users to provide feedback.

How do we recruit your audience?

1. Purpose

We define the objectives, hypotheses, target audience, and user journey necessary to establish the appropriate process and evaluation methodologies.

2. Call

We call upon real users in our Crowdters community using the defined parameters.

3. Profiling

Using PARUMA DNA®, we profile the users called upon in the community who meet the defined parameters in the purpose.

Evaluate other stages of your project.

Discover insights that will help you improve your projects at any stage of their lifecycle.

Evaluate Ideas and Concepts

Evaluate Physical or Digital Prototypes

Evaluate Physical or Digital Products

Evaluate Physical or Digital Channels

Results as a tool for the future of your channel.

We deliver high-quality results that enable companies to make data-driven decisions. With PARUMA DNA®, you receive:

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Data-driven decisions.

We understand our audience to create opportunities.

Success Story

Discover success stories of PARUMA DNA®

Validation of minor IDs – Daviplata

Paruma’s work involved gathering parents or guardians of minors aged 14 to 17 interested in opening Daviplata accounts for their children. The research was conducted in multiple phases, from beta testing to the production of the application.

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Start improving your projects

Email

hola@paruma.com.co

WhatsApp

+573104287576

Frequently Asked Questions

Clear your doubts about our processes, services, and deliverables.

A Crowdter is someone willing to help others improve their Product/Service; they are the new generation of business evaluators focused on “User Mode” and “Tester Mode.”

Crowdters are a new population with different capabilities who make their profiles and their own digital devices (cellphones, smartwatches, tablets, laptops, and more) available for evaluations to explore the challenges launched by Paruma.

Once you register to become part of our community, you will receive challenges assigned by Paruma, and you can start helping industries recognize the emotions of their market before or during their decision to enter the market.

At Paruma, we gather an active community of Crowdters with diverse talents who assist businesses in quickly connecting with their end customers through their Product/Service, thereby providing the best experience for our clients’ end users when interacting with their Product/Service.

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