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Validación de ID menores

Validation of minor IDs – Daviplata

Paruma's work involved gathering parents or guardians of minors aged 14 to 17 interested in opening Daviplata accounts for their children. The research was conducted in multiple phases, from beta testing to the production of the application.

Día a Día Bancolombia

Day by Day- Bancolombia

The Paruma process involved the recruitment of individuals selected according to profiles provided by Bancolombia in two distinct scenarios.

Validación de ID Davivienda

ID Validation – Davivienda

Paruma selected more than 150 participants with diverse profiles, considering devices, ages, races, identification document status, among other factors.

Pagos Walet Evertec

Wallet Payments - Evertec

With the project underway, Paruma conducted tests with real users of various ages and devices, meticulously examining each of the flows to be implemented.

Adelanto de sueldo

Advance Salary- Daviplata

Daviplata partnered with Paruma to assess users' perception of "Advance Salary." The research aimed to understand their knowledge and understanding of this service, as well as their motivations and barriers.

Accesibilidad Bancolombia

Accessibility – Bancolombia

To address these concerns, they partnered with Paruma, who, along with their team and collaborators like Whee Education, recruited Bancolombia customers with total or partial visual disabilities, as well as individuals with motor disabilities.

Pásala Ganando

"Pásala Ganando" - DDB GROUP

To address this concern, Paruma set out to test the flows with various profiles of real users of the "Pásala Ganando" program.

Pago Express Sura

Express Payment - Sura

In this scenario, Paruma conducted research on the Pago Express website using real users with diverse characteristics, such as different ages, genders, socioeconomic backgrounds, and cities in Colombia.

Piloto Recargas Tigo

Refill Pilot - Tigo

In collaboration with Paruma, specific strategies were implemented for each channel, using real users with different characteristics and profiles.

zinli paruma

Wallet- Zinli

Collaborating with Paruma, real user research was conducted across different countries, including Panama, Venezuela, and Colombia. Users spanned various ages and levels of familiarity with digital wallets.

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