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- Success Story
Paruma's work involved gathering parents or guardians of minors aged 14 to 17 interested in opening Daviplata accounts for their children. The research was conducted in multiple phases, from beta testing to the production of the application.
The Paruma process involved the recruitment of individuals selected according to profiles provided by Bancolombia in two distinct scenarios.
Paruma selected more than 150 participants with diverse profiles, considering devices, ages, races, identification document status, among other factors.
With the project underway, Paruma conducted tests with real users of various ages and devices, meticulously examining each of the flows to be implemented.
Daviplata partnered with Paruma to assess users' perception of "Advance Salary." The research aimed to understand their knowledge and understanding of this service, as well as their motivations and barriers.
To address these concerns, they partnered with Paruma, who, along with their team and collaborators like Whee Education, recruited Bancolombia customers with total or partial visual disabilities, as well as individuals with motor disabilities.
To address this concern, Paruma set out to test the flows with various profiles of real users of the "Pásala Ganando" program.
In this scenario, Paruma conducted research on the Pago Express website using real users with diverse characteristics, such as different ages, genders, socioeconomic backgrounds, and cities in Colombia.
In collaboration with Paruma, specific strategies were implemented for each channel, using real users with different characteristics and profiles.
Collaborating with Paruma, real user research was conducted across different countries, including Panama, Venezuela, and Colombia. Users spanned various ages and levels of familiarity with digital wallets.