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Young Latin American woman on a city bus testing a banking app on a mid-range Android phone while a man next to her holds a printed ID card, natural daylight
Guides

Crowdtesting Latin America: A Guide for Product Teams

How crowdtesting Latin America works: why local users, devices and networks matter, how a test runs, and how to brief a LATAM vendor before you launch.

9 min
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Two Latin American friends at a corner store comparing a mobile top-up on their Android phones, one holding cash, street scene in a Colombian city
Guides

Launching a Digital Product in Latin America: Checklist

Launching a digital product in Latin America? A pre-launch checklist to validate onboarding, payments, devices, networks and WhatsApp with real users.

8 min
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Middle-aged Colombian man at a kitchen table testing a wallet app on his phone while a researcher takes notes on a laptop beside him, warm home lighting
Guides

Usability Testing with Spanish-Speaking Users: A Guide

Usability testing with Spanish-speaking users: what breaks after translation, how to run sessions in Spanish, recruit by country and report bilingually.

8 min
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Latin American mother and her teenage son sitting on a sofa, looking together at a phone during a remote research session, laptop open on the coffee table
Guides

User Research Recruitment in Latin America: A Guide

User research recruitment in Latin America: how to write screeners, profile participants, set incentives, protect data and find hard-to-reach users.

8 min
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Minor ID Validation
News

Why Real-User Software Testing is Crucial

Discover why real-user software testing is crucial for your product’s success.

6 min
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Digital Channel Testing: A Collaboration Between Paruma and a Telecommunications Multinational. Featured image of the Paruma article
Success Story

Testing Digital Channels: A Collaboration Between Paruma and a Telecommunications Multinational

Discover how Paruma has supported telecom companies by testing digital channels.

4 min
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How to integrate user experience and SEO into your digital strategies. Featured image of the Paruma article
News

How to Integrate User Experience and SEO into Your Digital Strategies

Discover how user experience and SEO can enhance your website’s performance.

8 min
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UX transforms companies
News

UX transforms companies

UX, or User Experience, aims to solve real people’s problems and help them achieve their goals in a simple and obstacle-free manner.

2 min
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AB Testing Question
News

Advantages and Disadvantages of A/B Testing

A/B testing serves as a methodology to compare two versions of an ad, a web page, or an app against each other to see which one works better.

7 min
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